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Welcome to, our online store that is supported by our retail shop in Durham, North Carolina. Our shop, The Duck Shop is located on 9th Street just off of the East Campus of Duke University.

Ninth Street bills itself as an "alternative shopping district", and, true to its billing, Ninth Street is full of independently-owned businesses that pride themselves on being slightly edgy.

We are a retailer of officially licensed merchandise all bearing the logos of Duke University and have been proudly serving the Duke community since 1989.

Our retail store originally opened in the fall of 1989 and was named The Duke Shop. After a couple of months in business and after the store signage was installed the original owners received a letter from the legal offices at Duke asking them to cease and desist with using The Duke shop as the store name. In order to avoid a legal battle and the costs of that with the University they decided they would have to rename the business. While trying to come up with the perfect name they went to the Duke student paper and advertised a contest offering free merchandise for the student that came up with the best name suggestion. After many entries, most using names including Blue Devils which they were trying to avoid using, they came across the suggestion by one student to name the store, The Duck Shop.
The thought was that it could be a temporary name at least since the names were so similar, and when looking quickly at the sign it would be possible to not notice the change. So after "dropping the E and adding a C", the new signage was ordered and the new business name, The Duck shop was in place. It turned out to not be a temporary change at all and in fact became a topic of discussion with most store shoppers and people just passing by the store. When the business changed ownership in 1999 we considered a name change then but by that time almost ten graduating classes at Duke and thousands of loyal customers were familiar with the store being known as The Duck Shop so it stayed the same.

We launched a website using the domain name in the late nineties and started selling our Duke officially licensed apparel and gifts online. After a few years the name became available and after seeing that there were dozens of competing companies using Duke or Blue Devils in their domain name, we made the switch to It wasn't long before a very similar letter to the one the original owners received in 1989 was delivered to the shop. Once again the legal office at Duke wanted a cease and desist of using the name Duke. The domain name had to be changed and at that point had already been taken. After years of using a name we were never pleased with and for various other reasons we took the website offline.

We are now pleased and excited to be starting again now with a brand new website that we plan to continue to grow over the years to come. is your #1 source for the best selection of Duke apparel and gifts at the best prices that you will find anywhere. Ninety nine percent of the merchandise we sell features the logos of Duke University. One hundred percent of these Duke products are officially licensed through Duke University and the Collegiate Licensing Company. The sales of our merchandise helps to support the royalty program that benefits the University directly. We pay a royalty to all of our licensed suppliers for every single item we purchase. These licensed suppliers then pay those royalties to the licensing company that administers the program and then they pay a percentage of that income to Duke University. You can enjoy the satisfaction that every Duke product you purchase from us is officially licensed and each purchase is working to support the program at Duke University.

We hope you will enjoy your shopping experience with us and our motto has always been one of satisfaction guaranteed. If you have suggestions for us or are looking for a product that you don't find on our site please call us at 919-416-3348. Our friendly and knowledgeable staff will be ready and happy to assist you. If you are ever in Durham, NC please come by to see our complete selection of Duke merchandise or just stop in to say hello.

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