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Wear your college colors wherever you are on Friday, September 3, 2010 for the fifth annual College Colors Day celebration!

College Colors Day is an annual celebration dedicated to promote the traditions and spirit that make the college experience great by encouraging people across America to wear apparel of their favorite college or university throughout the day of Friday, September 3rd.

Additionally, College Colors Day, which coincides with “back to school” and the kick-off of intercollegiate athletics, strives to advocate higher education through increased public awareness, and celebrates the achievements of colleges and universities, acknowledging their fundamental importance.

About College Colors Day

Mission
College Colors Day, which coincides with both “back to school” and the kick-off of intercollegiate athletics, including football, seeks to celebrate and promote the traditions and spirit that make the college traditions great by encouraging fans, alumni and students to wear apparel of their favorite college throughout the day of Friday, September 3, 2010.

College Colors Day strives to promote higher education in the United States through increased public awareness and celebrates the achievements of colleges and universities, acknowledging their critical and fundamental importance.

The annual College Colors Day celebration is organized by The Collegiate Licensing Company (CLC), and its Consortium of colleges and universities.

History
The first College Colors Day was celebrated on September 2, 2005. The 2006 College Colors Day celebration included a concert with country music star Kenny Chesney at the Savis Center in St. Louis and the first annual College Colors Day Classic football game between the University of Nevada and Fresno State University. The game, which was televised by ESPN, served as the official start of the 2006 college football season.

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